Unlock the power of an Illuminated Smile with MACLEANS® High Definition White toothpaste.

We know how important a radiant smile is. Discover new Macleans HIGH DEFINITION WHITE toothpaste. It contains our micro-fine ILLUMIPEARLS™ technology, which starts removing stains and polishing the surfaces of your teeth from the first brush, and gives you up to 3 x whitening action* for an illuminating effect with regular use. Because it's a Macleans product, you'll feel the freshness and know your mouth is triple protected too. So don't just smile. Illuminate.

*versus a regular Macleans toothpaste.

Our Top 5 photo-ready tips

1. Always brush your pearly whites with new MACLEANS® High Definition White toothpaste. So the next time someone says ‘say cheese’, you can flash them a super illuminated smile.

2. Nothing looks better in a photo than a natural smile. So stay relaxed and imagine you’re smiling at a friend for the perfect shot.

3. Filters on camera apps are great for making photos look hip, but they can also make you look a bit washed out. So pick a bold lipstick colour to enhance your smile and make sure your lips don’t get lost.

- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination

4. Models get to know their best angles by practising in front of a mirror. It may sound vain, but by doing the same you’ll soon know what makes you feel more confident in front of the camera.

5. Enjoy yourself. Photos capture the good times, so remember to have fun and don’t forget to, well, smile...